Classic Fedex style arrow reminded me to try experimenting with negative spaces when doing logo design. Although sometimes I wonder if this approach is a little too visually unclear. When you ask how many people have actually looked close enough at the Fedex logo to see its hidden gem, I'm always surprised by the answer! I suppose the important point is that wit can often be best used in addition to the central element as opposed the core device.
Wednesday, 11 November 2009
Negative space
Classic Fedex style arrow reminded me to try experimenting with negative spaces when doing logo design. Although sometimes I wonder if this approach is a little too visually unclear. When you ask how many people have actually looked close enough at the Fedex logo to see its hidden gem, I'm always surprised by the answer! I suppose the important point is that wit can often be best used in addition to the central element as opposed the core device.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment