Great Story- Canal Advert

A good example of starting with the final scenario and working backwards. It might be a good film exercise...

UNICEF & A clever use of Toy soldiers...

Toy soldiers have been used in so many different guises but it is something about their fragility, scale and the process of reversing their purpose that makes this eyedeer more effective. The toys suggest a direct association with how children become pawns of war. The rows of mass produced figures also replicates the scale of the problem that UNICEF face.

I'm about to read the copy on the image as I publish this, I'm sure that it is much more interesting than my ramblings! Note to self...I should also stop writing on my blog like someone actually reads it lolol

Concatenating two symbols... just simply two images in one

I never really thought about how concatenation actually applies to design before?!

noun

1. a series of interconnected events, concepts, etc.

2. the act of linking together or the state of being joined

3. (Philosophy / Logic) Logic a function that forms a single string of symbols from two given strings by placing the second after the first

A brilliant use of the Newspaper format

This is a perfect example of spotting a potential disadvantage in a format, in this case the loose binding of a newspaper, marrying it with an eyedeer and fully demonstrating its potential.

Negative space

Classic Fedex style arrow reminded me to try experimenting with negative spaces when doing logo design. Although sometimes I wonder if this approach is a little too visually unclear. When you ask how many people have actually looked close enough at the Fedex logo to see its hidden gem, I'm always surprised by the answer! I suppose the important point is that wit can often be best used in addition to the central element as opposed the core device.